ARROW is now Pinja – strong growth with industrial innovation and digitalization


Protacon, your partner in digitalization and industrial innovation, is now Pinja. Pinja is formed by Protacon and the companies that have joined Protacon’s expansion in recent years: ARROW, SWD, Descal, Netwell, Vision Systems, and Powen. Pinja is a leading operator in the field of selected industrial software products and an important partner in the development of industrial system solutions and digital business.

The growing demand for industrial innovation and digitalization stems from a need to improve competitiveness due to the current global operating environment. Moreover, companies must improve their ability to respond to exceptional situations and conditions. The key factors in achieving these objectives are a renewal of the operating methods and more efficient utilization of technology.

“Pinja is your partner in digitalization and industrial innovation. Our work is based on a passion for helping organizations renew and digitalize their activities and also introduce this change to the everyday lives of our customers. We promise to be a partner for our customers with whom business operations can be developed in a future-proof way that will provide stability in the future. Thanks to Pinja’s digitalization solutions, our customers in the manufacturing industry, process industry, and energy and circular economy sector have seen increases of up to 30 per cent in their productivity”, says CEO Veli-Matti Nurminen.

Pinja employs some 500 people in Finland, serving leading industrial and business clients and international organisations in 30 different countries. In 2019, Pinja’s turnover was approximately €40 million.

An exceptional service range for the entire production lifecycle

With Pinja’s ready-made software solutions, customers can, for example, streamline their daily production management and improve operational security and quality.

Pinja improves supply chain management, creates new business models based on digitalization, and develops knowledge-driven leadership. Pinja also offers expertise for the engineering, modernisation, and automation of production facilities.

“We develop and support our customers’ businesses throughout their lifecycle: from consulting to design, implementation to maintenance, and all the way to the development of brand new business models. We combine existing systems with tried and tested current technologies. We visualize the future and put novel ideas into practice”, continues Nurminen.

Pinja’s employees include industrial and digitalization experts such as software developers, automation specialists, industrial designers, IT experts, and customer service professionals. In turn, Pinja’s customer base covers a wide spectrum of companies from different fields.

“At Pinja, everyone gets to take on challenging projects with other professionals, and expertise is valued. Pinja is also known as a flexible employer which adapts to the personal lives of its employees”, Nurminen explains.

More information

Veli-Matti Nurminen
+358 50 385 9911

Pinja’s website

Pinja is your partner in digitalization and industrial innovation. We will be your guide in business development throughout the entire enterprise lifecycle: from consulting to engineering, from implementation to maintenance, all the way to the development of completely novel digital business models. Our customers are industrial operators who want to utilize technological solutions and new business models quicker and more efficiently than their competitors. We are a responsible actor. By improving the efficiency of our customers’ operations, we do our part in helping them achieve more sustainable business practices in a world that requires responsible solutions more than ever. Pinja employs some 500 people in Finland, serving leading Finnish industrial and business clients and international organizations in more than 30 countries. Our company is growing strongly, and in 2019 our turnover was around €40 million.

Share article

Read next

Supset chooses ARROW GEMA as their data collection system

Supset Ltd, located in Leppävirta Northern Savonia, has selected ARROW GEMA data collection system for production control and development. Founded in 2005, Supset is a contract manufacturer specializing in CNC machining and manufacturing customized solutions for its customers. The company was looking for a system that supports the increasing overall efficiency and developing operations and production. “We […]

Read more

More marketing expertise for ARROW – Paula Ukkonen joins the team

Paula Ukkonen, a Bachelor of Business Administration and Humanities, has started as Digital Marketing Coordinator in August 21, 2019. Paula has held a variety of communications and marketing roles, most recently at Solteq, a software company where she worked as a communications expert. Prior to that, Paula worked for a long time at the city […]

Read more

New acquisition to ARROW’s delivery team – Mikko Sillanpää starts as Customer Manager

Mikko Sillanpää, Master of Philosophy, has started as Customer Manager, Productivity Solutions in August 2, 2019. Mikko has extensive work experience in various jobs in the industry. His previous job was in the wind turbine industry, Moventas, where he worked for over ten years in product development, maintenance and service productization. “I have heard lots […]

Read more